Breaking

9-Year-Old Boy Dies After Being Shot in Head in Croixville Housing Community; Police Detain 15-Year-Old

Concerned Residents Clean Christiansted Town Using Their Own Tools, Money, and Some Help from the VI Fire Service

Territory May See Veterans Cemetery Through DeGazon-Sponsored Bill

Credit and Debit Cards of WAPA Customers Were Compromised Since August 30th, WAPA Says, Authority to Finally Start Issuing Notification Via Mail and Email

Sports Tourism in VI Gains Momentum as DC United Team is set to Play Exhibition Soccer Game on St. Croix

Carnival Breeze Brings 3,700 Tourists to St. Croix During Maiden Call; Senators, Tourism Officials Want to See More

Limetree Bay Willing To Provide $10 Million To Help Add Life to a Dying G.E.R.S.

American Airlines to Serve St. Croix With New Flights Next Summer

The Sudden Death of Influential Roots Reggae Visionary, Vaughn Benjamin of Midnite Band and Akae Beka, Has Rocked the Virgin Islands and Reggae Community Around the World

Arthur A. Richards K-8 School Hosts Anti-Bullying Campaign

Come Out. Hang Out. Have Fun at The Meat Up, One of St. Thomas’ Latest Hot-Spot for Good Food with Friends and Family.

UVI Board of Trustees Approves $47.1 Million Fiscal Year 2020 Budget; Sets $3 Million Fundraising Goal

Man Dies During Early Morning Car Accident on St. Croix; Driver of Car Arrested (Updated)

'You Did Everything You Could to Prevent this from Happening': An Emotional Goodbye to Young Aaron Benjamin

Back in Business: Cost U Less on St. Thomas Opened its Doors Friday to Thousands of Customers 2 Years after Irma and Maria

Bill Aimed at Regulating Credit Use by Gov't Departments and Agencies Among Others Held in Committee

Juan Luis Hospital Announces Completion and Availability of Mobile Dialysis Facilities

Tractor Trailer With Tank Carrying Thousands Of Gallons of Liquified Gas Flips Near Cool Out Bar; Driver Injured But Alive

Credit and Debit Card Hack Through WAPA Appears to be Widespread in Virgin Islands; WAPA Says Support Services Will be Made Available to Affected Customers

Facing Life in Prison Without Parole, Mother and Boyfriend Plead Not Guilty in Murder of 4-Year-Old Boy

With Cold Weather Gripping North America, Dept. Of Tourism Ramps Up Marketing

Business / Caribbean / News / Tourism / Travel / Virgin Islands / January 23, 2019

With frigid temperatures chilling many of the U.S. Virgin Islands’ key markets, the Department of Tourism’s marketing campaign, launched at the start of the high season, is reminding the traveling public that the territory is open for business, D.O.T. announced Wednesday.

D.O.T. Commissioner-designee Joe Boschulte said the department’s sales and marketing teams had embraced a multi-pronged approach to heighten the territory’s visibility in the marketplace.

Thousands of participants at both the Chicago Travel & Adventure Show and The Boston Globe Travel Show this month were keen to receive updates about the territory’s offerings, according to the release.

Potential visitors will be apprised of the islands’ attractions this weekend when the USVI team exhibits the many attributes of St. Croix, St. John and St. Thomas at The New York Times Travel Show, which is expected to have thousands in attendance.

Additionally, D.O.T. officials will promote the territory at the Caribbean Hotel and Tourism Association’s Caribbean Travel Marketplace in Jamaica, the region’s marquee travel and tourism event. Some 1,000 industry stakeholders are expected to attend, including about 140 buyers of Caribbean travel from more than 20 global markets, the release said.

Building on the relaunch of the $3 million “Real Nice” marketing campaign to stimulate travel to the U.S. Virgin Islands at the start of winter, Mr. Boschulte reported that a second flight of television ads started airing during the second week of January to help build business for the high season.

The half-million dollar media buy, which continues to air through this weekend, is reaching consumers across CNN, Comedy, E!, Food Network, Fox News, Investigation Discovery and Travel Channel networks, and is supported with digital advertising on social media.

“Our team is hard at work ensuring that our brand identity remains robust and relevant throughout the winter season,” said the commissioner-designee, who added this was especially important as new hotel rooms come back online throughout the year.

According to the release, Mr. Boschulte and D.O.T. officials were pleased with the increase in air service to both St. Croix and St. Thomas since the start of winter, and look forward to welcoming the return of JetBlue Airways flights from Boston to St. Thomas in February.


Tags: , ,



Staff Consortium




Previous Post

UVI Board Approves Free Tuition Policies And Procedures

Next Post

Soccer Stadium Set To Open In April On St. Croix; Facility Will Host Local And International FIFA Tournaments





You might also like

Leave a Reply


More Story

UVI Board Approves Free Tuition Policies And Procedures

In a special session on Wednesday, the University of the Virgin Islands (UVI) Board of Trustees approved policies and procedures...

January 23, 2019